ateliertammam

A web log about putting decadence in a small sustainable package. www.tammam.co.uk

Month: June, 2017

An invitation into Atelier Tammam today

 

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Welcome to Atelier Tammam

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The beautiful Atelier Tammam store front today

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The Boutique is open! Visit us in Bloomsbury…

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Visit our in house vintage clothing alterations and repairs specialist – the wonderful Splendid Stitches

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Haute Couture embroidered coat dress from our archive

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This week’s stylishly curated outfit in the boutique window

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Dior is couture, not sure what you want in your sartorial choices, from expert advice to research material, we’ll help you find and create your perfect wardrobe

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Keeping it simple – nude colours

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Summer brights – a colourful combination of designer garments

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Compliment your outfit with Duskies sunglasses

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Our timeless wedding gowns

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Pattern Cutter working hard

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Many hands make light work

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Couture hand stitching on a celebrity red carpet gown

From the tranquil boutique to the bustling atelier, a day in the life here at the House of Tammam.

Love,

Nyleeta

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Atelier Tammam Saves the (Wedding) Day

Recently a distraught bride came to see us in the Atelier with two wedding gowns, both had been ruined by an amateur seamstress and a dodgy dry cleaner, in a failed attempt to perfect them for her big day. Luckily our team were able to correct the worst of these problems in just a few days, in time for the bride to catch her train to Paris for her beautiful wedding.

The gowns were samples purchased in near perfect condition. The bride was advised to have them dry cleaned, unaware that doing so can sometimes change the quality of the fabric.

During the process of shortening the first gown, from Tea length to knee length, the dress was unevenly cut, leaving ragged edges and a very upset bride.

Our cutter expertly re-cut the hem with the skills comparable to any petit mains of a Parisian haute couture atelier.

Even worse than the uneven edges, the two inner linings were accidentally stitched together, lifting the hem line in places and creating visible bunching.

Our seamstress skillfully unpicked the stitches and reassembled the side seems, allowing the hemline to straighten out and the skirt to lay flat over the hips.

Our seamstresses came to the rescue once again for gown two. The dress was carelessly washed and handled before it came to us resulting in tears on the bodice.

We hand appliquéd spare lace flowers, to reinforce and disguise the holes.

 

The new belt which had been created for the dress puckered and lay unevenly. Our experienced vendeuse instantly recognised the problem and released a few stitches, allowing the belt to lay flat, creating a smoother line.

 

It’s the small details that can really make a dress work, the flowers on the bodice had been attached sporadically and unevenly, making the dress look messy and inexpensive. A few slight adjustments and a keen eye perfected the bodice and made our bride very happy.

While Atelier Tammam is renowned for it’s bespoke creations, we are always happy to come to the rescue and offer repairs and alterations of the highest standard. The Atelier also has an in-house vintage specialist – Splendid Stitches. Let no gown go un-loved or unworn again!

Love,

Nyleeta

 

Team Tammam Spring 2017

Well it’s been a while since my last Web Log. It has been an exhilarating time at the Atelier and the One Dress project has been all consuming, with a fabulous trip to India, two successful Crowdfunder campaigns and work in progress showcases here and abroad, since my last post.

I’m very excited to introduce the wonderful Nyleeta, who will be taking over the Web Log while she is on placement with us over the summer months.

Yours in Sustainability

Ms Tammam

 

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The latest batch of Tammam interns met for the first time at an iconic London retail location to get to know each other and gain some insight into the world of high end fashion before the hard work of the next few weeks begins.

Every season the atelier offers placements to both technical studio and administrative students, to offer them invaluable work experience within the fashion industry.

 

Meet the team.

Appa, the ambitious Norwegian studying pattern design in Denmark.

She has great attention for detail and loves an organised work space, she is used to using advanced technology to design and create patterns but here at atelier Tammam she is gaining knowledge of how to create traditional manual patterns for haute couture.

Here she is analysing the structure of a ball gown.

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I am Nyleeta, described by my colleagues as “the diligent Brit” studying Fashion Management and marketing in London. I have been tasked over the next few months to write this blog for Tammam, as well as work on some of our upcoming events.

On our expedition, I fell in love with this beautiful gown and wanted to purchase it but the price tag said no.

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Katherine, the adventurous country girl from Oregon, soon to be studying at the Fashion institute of technology in New York, is a meticulous seamstress eager to learn the tricks of the trade from Ms Tammam.

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Tina, the unassuming Italian/ Lebanese fashionista, is studying fashion management and marketing in London.

She has an abstract way of viewing the world and aims to bring innovative ways to market the boutique during her placement.

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We gave ourselves the nickname, The Tammam Secret Agents because we spent the whole day looking at other designers gowns inside and out, as well as how they display them, and got many ideas to implement during our placements.

We all seemed to agree that the quality of the designer clothing we saw was not fair value for money and in comparison to the quality of the handmade gowns offered by atelier Tammam, there was no match.

I’m really excited for what the next few weeks have in store and I look forward to writing the next post.

love,

Nyleeta