A web log about putting decadence in a small sustainable package.

The (Sustainable) Future of London Fashion Week

You can read my little web log on the Huffington Post about my thoughts on the future of LFW.


However much more fun than that, we’re throwing a party! And you’re invited…




See you at Fash week Dahlings!


Yours – back to the future (of fashion)


Ms Tammam


Open house at Atelier Tammam – 3 years, Splendid partnerships, refurbs and gin

On Thursday 4th June Atelier Tammam opened it’s doors for the first time since our incredible refurbishment (I’ll post about that soon and the wonderful winners of our A Sustainable World 2015 interior design competition and what they have created).

It’s just over three years since we inhabited Hatsings street, it has also been a year since we welcomed Splendid Stitches to the Atelier Tammam family. Nanna, the doyenne of vintage alterations and repairs has been a busy bee in her corner of our studio for the last year so we decided we needed to celebrate.

What better way than a glass of breakfast gin, courtesy of Half Hitch Gin, a surprisingly refreshing breakfast treat with freshly squeezed orange juice and plenty of ice to cool us down on a glorious June day.


We welcomed our guests, including a smattering of celebrities and our favourite clients, to view our new decor – vibrant and sophisticated paint by the incredible masters of eco clay paint – Earthborn and our new wallpaper designed by K.Birdy and printed by the amazing Murals Wallpaper.



The VID (very important Dog)


Moi and my right hand girl Katie with the glamorous and wonderful Lorraine Chase

A preview of our LBD collection, out in the autumn – take our little quiz to let us know what will make your perfect LBD, new haute couture pieces on display and vintage style advice were a few of the highlights.

We rounded off the evening with a taster session of our unique life drawing classes, with a rather tipsy gaggle of guests working their pencils to create some masterpieces among the couture.

Photo by Alexandria Hall

Photo by Alexandria Hall

Where does the time go?! I am thrilled with our new look showroom – book an appointment to come and see us for bespoke fashion, bridal and evening wear, hire services, alterations, repairs and maybe a sneak peek at the LBDs.

Yours in our gloriously revamped boutique

Ms Tammam


Fashion Revolution Day

For Fashion Revolution Day 2015 I’d like to talk a little bit about the amazing Jacobs Well.



Just over 10 years ago I first went to visit a little production unit in Bangalore called Jacobs Well, I’d been working with them for my first (ethical) fashion label Tam&Rob, and decided due to a few difficulties it would make sense to go out there and work with them directly.

From the moment I stepped through the door I was hooked… I met Lydia – a force to be reckoned with, and still is – at the time she was part of the production team, now she owns part of the company! Lydia and I have grown to be good friends over the years we have worked together, we have learned from each other, laughed together and I have quite often cried on her (I have never seen her cry, she is far too cool for that!)

Through the years I have spent time helping to train the girls at JW. I have offered my knowledge and expertise to help them grow from a little mad cap production unit in small room above an office, to a fully functional, phenomenal and highly professional CMT unit. In return I have been shown respect as a valued customer, have been supported through my crazy ideas and impossible sampling missions. I have been rewarded with the highest quality production and the opportunity to work with people I not only know personally but I can also call friends.

A few years ago I employed someone called Ammu, through Jacobs well. Brenda said to me they had a girl cleaning for them, she was really good and wanted to learn but they didn’t have money for her salary. I took her on to do all my finishings and accessory production. Ammu too has grown to be a friend, an amazingly strong and dedicated woman, she has worked her way up in JW through sheer determination. I am so glad I was able to give her the start she needed and am so proud of how successful she has become.

Sumitra and I had a run in early on, she made a very expensive mistake on some fabric she was cutting and I was furious (I didn’t have any more fabric!). However as time went on, I noticed how brilliant she was at tailoring, I put her in charge of stitching my ready to wear wedding dresses and she did not disappoint. She is an asset to JW and quite frankly I wouldn’t have had a collection without her. We are now working on a new bridal business that will be made at JW – watch this space for more information!

I have asked my friends at Jacobs Well to write a little about working with Tammam over the years;


Lucy was our very first client for fashion clothes.  Until she contacted us Jacobs Well was producing only small items like bags and baby clothes, so it is impossible to overestimate the impact that Lucy has had on our business.

It is fair to say that there were quite a few mistakes in very first pieces we made for Lucy and her friend ten years ago.  For one design, she asked us to stitch a pair of trousers and then dye the finished item.  Happily we sent the constructed trousers for dyeing only to see the whole thing returned with the bright white stitches glowing out from the coloured fabric: not knowing any better, we had used polyester thread which had not taken the dye.  Oops. 

Lucy’s patience and ability to adapt was our saving grace in those early days, and we are so happy that she saw our potential and stuck with us.  We have learned so much from her over the years.  Most of all, she had enough faith in us and gave us such good training that our small team of tailors was eventually able to produce the ultimate couture items: wedding dresses.  For this, we had to learn special ways of making seams, how to make a bodice with boning (which was completely new to us), the proper ways to fit the dress, how on earth to cut such a long garment properly: it was a huge achievement for us and all down to Lucy’s training.  In addition to her commitment in working with an ethical production unit, Lucy was also a pioneer in using sustainable fabrics and taught us about materials including peace silk, where the moth is able to fly free from the cocoon.

Both Ammu and Sumitra have grown in confidence and ability thanks to their work for House of Tammam, and I am also very grateful for the training she has given me, and for the confidence she has in me.  We are honoured to count Lucy as our first ‘real’ client and as a friend of Jacobs Well, and it is our pleasure on Fashion Revolution Day to say we made your Tammam clothes!

I feel so privileged. I know who made my clothes, and my customers do too. To me that is worth so much. Here’s to another decade working with people I know and love at Jacobs Well.


Yours in Fair Trade

Ms Tammam





Ah the Easter Holidays and my good friend and top journo Alison Jane Reid of Ethical Hedonist Magazine came to stay for a few days, and we thought we’d make the most of it!
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AJ and I at LFW with the wonderful Jenny Agutter

First up – The Tammam Great Easter Sample Sale (on until 18th April) with masses of fashion bargains from top indie eco brands. We shopped until we dropped! Best buys – Matt & Natt hand bags, Nancy Dee dresses and BibTs for the babies.


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We decided to host a delicious vegan gluten free dinner party, with Alison Jane and the Team Tam girls, using an Abel&Cole fruit and veg box we had delivered that day.
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For starters – grilled pepper and broccoli
Mains –  leek and carrot risotto garnished with gem lettuce
Salad – using the mixed leaves and organic tomatoes from the box, with a date, nut and orange dressing – yum!
For desert – fresh fruit and Cecilia’s magic cakes.
Washed down with a delicious bottle (or two) of organic wine!
The next night we went off to a fabulous Inner Circle singles party above L’Escargot restaurant in Soho, with even more wine and fabulous entertainment, there was even a picture of Cliff on the wall – always a sign of a sophisticated establishment….
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Next up on my week with Alison, time for some pampering treats –  to start a wonderful relaxing facial from Aromatherapy Associates in Knightsbrige. Friendly staff and an incredible location and the most divine lotions and potions used to cleanse my overworked, London smog stained face – I especially loved the Rose tonic which reminded me of a smell from my past…
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Sparkly faced I headed over to see the incredible Ross Cosgrove at the Luke Jacob hair salon in Spitalfields in East London to get a short summer ready crop, and my second head massage of the day. What a treat!
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The crop!

AJ loves the cinema and so do I, and we were invited to a private screening of the lovely new film VE Night, at the sumptuous Soho Hotel.
Well fed, pampered and totally shopped out we ended our week on a high. Thanks for coming Alison….!

Guest post from Michelle, our Scottish WEG

Here’s our wonderful WEG (work experience girl) Michelle, from Robert Gorden University in Scotland, to wax lyrical about our 2nd annual art competition, and to spill the beans on our next extraordinary sample sale.

Yours in interior design

Ms Tammam




Throughout my time at Tammam, I have been working hard to help organise this year’s exciting A Sustainable World competition. After the incredible success of last year’s art competition, we are once again opening the atelier doors to the creatives of London and beyond to find a designer to completely transform the interior of the couture showroom.



Art comp logo round
This year, entrants can be inspired by the glamorous ‘hey – day’ of our home, Bloomsbury.

Bloomsbury has an amazing history in literature and is known worldwide for its lavish parties (which I would have loved to attend) and forward thinking residents, we would like our new showroom to reflect this heritage and display our beautiful contemporary designs using vintage techniques and materials. Their designs must also create space to display all of our ranges, including haute couture evening gowns, couture bridal wear, couture day wear and tailoring, as well as a space for our very exciting brand new LBD line. As always, to make the competition truly Tammam, all materials used must be reclaimed, eco or sustainable.
I am also very excited as Earthborn paints are sponsors of the competition this year! As well as having an amazing colour range (we all particularly love the shade “Reading Room”) Earthborn offer clay based paints, which means they use eco alternatives to traditional paint ingredients, making them 100% sustainable and eco-friendly, which we love!

Earthborn Blog image edited
The newly designed atelier will be open in May, but get those entries in quick as the competition closes on March 29th, just 9 days away!

Let any budding designers know, they can enter here.
After the winners of the competition have been announced, the showroom will play host to the Great Easter Sample Sale, which I have also been working on. The sale will see some of the best eco, vegan and sustainable designers such as Outsider, Nancy Dee, Kiboots, Matt & Nat and Makepiece set up shop in the Tammam showroom to sell their rare, past season and sample stock at amazing discounts of up to 80% off! If you would like to grab an exclusive ethical bargain, the sale will run from the 3rd to the 18th of April and we would love to see you there!

After the sale draws to a close, it will be operation renovation for everyone in Team Tammam as the new showroom begins to take shape. Make sure to keep an eye on the Tammam Twitter and Instagram pages as I’ll be documenting the transformation on them daily….



Yesterday I dashed down to Pure, the enormous fashion trade show at Kensington Olympia to see what eco brands were on offer.

My top tips are sweet organic cotton prints – especially love the kids dresses.

Screen Shot 2015-02-10 at 14.30.30 incredible soft and fluffy faux fur

Screen Shot 2015-02-10 at 14.33.13 fabulous eco recycled shoes. I want some of these to go with my LBD…

Screen Shot 2015-02-10 at 14.36.35  Some fabulous treats to go with one of our couture creations.


Until Fashion Week….

Ms Tammam

Haute couture and haute cuisine in Amsterdam

Last month the team traveled to the glorious city of Amsterdam, for their fashion week celebrations and an intimate eco-fashion event in collaboration with my favourite 4* – The Albus Hotel.

Moi showing off as usual...

Moi showing off, as usual…

Over a sensuous and sustainable dinner at the Hotel’s incredible Senses Restaurant, guests were treated to a parade of 3 of Amsterdam’s most gorgeous mannequins, strolling past the diners in the finery of Tammam High Couture.

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From classics like the New peacock and the swirl print coat (a favourite of our celebrity clients) to a hand crafted silk organza and hand made lace bridal gown as a finale, the guests were wowed by each gown to float by their dining table.

The waitresses wore our new LBD collection – launching later this year and press launching at London Fashion Week this month… watch this space for more information on that.

And to round off the evening; a cocktail named after me – Tammam Spritzers all round!

Yours in sustainable luxury

Ms Tammam
Albus Hotel & Senses Restaurant kisses for all

Albus Hotel & Senses Restaurant kisses for all

Kick start a collaboration


Apologies for being away for so long, I have had a lot of projects simmering and am now ready to serve one up!

I have been working with renowned contemporary artist Mikey Georgeson on an amazing “wearable art” peace silk project.


Here we are contemplating, and waiting for a magic moth – watch the video at the top of the kickstarter campaign to see more….

 Take a look at our Kickstarter campaign here

Screen Shot 2014-11-11 at 15.29.06Mikey and I have some very beautiful VERY limited edition hand painted accessories for you to purchase, in time for the holidays. We don’t have many and you are pretty much the first to know, so snap them up fast if you want one.

This is all part of my mission to revere the humble silk moth. Our ultimate goal is to create a fabric from a found silk supply chain, this means any silk used would be a natural / wild waste product and not from a captive animal. I’ll be working with a group of incredible hand weavers to hand loom the cloth that will then be made into a couture gown, ready for Mikey to paint.

The modern answer to Dali and Schiaparelli, with a sustainable and social justice message… who shall we get to be our Wallis Simpson?!

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I hope you like it and will help us, and the moths, by backing our project on Kickstarter.

Yours in wearable art

Ms Tammam

London Fashion Week – and Green-washing in the fashion industry

We don’t have a new collection this season, instead we made a film.

Slow fashion lives longer (and looks better)….and darlings did you know – just because someone says they are ethical, doesn’t mean they are…. of course you can trust me, and if you don’t – take a look at the transparency of Tammam, on our websites.

Watch Ms Tammam Comments On; Green-washing in the fashion industry on YouTube

Yours in white-washed green-wash

Ms Tammam



A plethora of services from London’s only eco couture atelier

At Atelier Tammam, we are about craftsmanship, quality and customer service. Our bijoux showroom and studio in Bloomsbury is home to our own team of skilled seamstresses, cutters and creatives, ready to create dream gowns for our discerning clientele. This season we are adding to our offering and welcoming 2 new business to join our family.

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Along with the fabulous Splendid Stitches who lodges in a corner of our studio to work on vintage repairs with an expert eye for detail, we are welcoming the incredible Naomi Wynter-Vincent and The London Rolfing Clinic to our space. Read more here.

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And my own brother dearest, Jonathan Tammam PhD RD RNutr, is also offering private appointments from the Atelier. TammamNutrition offers bespoke nutrition consultancy services for a range of dietary needs.

All consultations at the Atelier are by appointment only, contact each specialist directly or email us for a referral.

What a perfect bespoke pre-wedding package we offer! A divine Tammam gown created for you, your vintage bridesmaids dresses fixed and fitted to perfection, your posture corrected and your diet analysed and addressed all under one roof.

Blueberries, Close Up

We also have a list of carefully selected suppliers we can recommend for you in the run up to your event. Or let us do all the work for you, tell us what you need and it will be sourced and sorted to your specifications as part of your package.


Yours in Perfectly  Personalised Bespoke Services


Ms Tammam