ateliertammam

A web log about putting decadence in a small sustainable package. www.tammam.co.uk

Tag: clothes

2020 a view from inside the Atelier

It’s been a busy year for Atelier Tammam, from couture bridal gowns to trips to India to antique dress restorations we’ve been using our unique sustainable studio to make (and reinvent) the best fashion possible, collaborating with incredible talent in India and the UK. We have always offered internships for young talent at the Tammam Atelier, a fantastic opportunity to support and nurture the next generation of creatives in a real life work environment.

Isabella turned up for an interview for a work placement at Atelier Tammam in October last year. Her beautiful portfolio of hand crafted textiles wowed me and her dedication to sustainability and the environment meant she was obviously a perfect fit for our team.

I asked Isabella to write a blog post about her time at Tammam, her words have made me so happy, as she so beautifully describes the environment I have strived to create at our unique fashion studio. I’m really sad she only has a month left with us and so grateful for all the hard work she has put in (and equally grateful that her visa was extended so she could stay on longer than we initially planned!).

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During my time at Atelier Tammam I have experienced a truly meaningful opportunity to work at an environmentally conscious couture atelier. Throughout my time at the atelier I have discovered the beauty and grace within the fashion industry.

This experience sincerely reinforced my belief that the fashion industry can change the world. Ethical fashion offers a resolution for the current affairs in environmentalism, stimulates the growth of a circular economy, and advocates for essential human rights. By transforming the conscious perception of how clothes are worn and seen and by embracing environmentally sound practices, it will naturally lead us towards a stronger and more globally cohesive future. At Atelier Tammam I have experienced first hand that there is a way to participate in the fashion industry by utilising morally and environmentally considerate principles whilst creating beautiful garments.

From the start of my internship, I have had an incredible, enriching experience. Each day presented chance to learn something new, and to first hand experience the diligent work necessary to create ethical couture. Atelier Tammam is a true advocate of clothing made through considered care. As I patiently learned each stitch, I found a loving sense of care for each garment. When an item is created through bespoke work, every pristine detail becomes relevant for the seamstress and the customer. I learned that even the smallest ornamental stitch would be considered, demonstrating the evident value the atelier places on the customer. This process gives one time to appreciate the true essence of each garment, and how its story will evolve as it passes through the hands of the customer.

I was truly in awe of the teaching methods found within the atelier. Everyone in the atelier was taught with patience. Each person working there regardless of their background, ethnicity or level of experience was given a chance to cultivate their own unique skill set. This demonstrated the devotion to diversity and it gave me the courage to learn new skills and aspire to a couture level. From the first week I learned the proper stitches for button loops, the tracing of bespoke patterns, to understanding how the cursive words on one dress are to be gracefully embroidered with a split stitch. In this supportive atmosphere I felt accepted with a sense of support and encouragement to further cultivate my skills.

By witnessing this hopeful model of slow fashion, I have been reminded of my love for the craft, as it brought to surface the reasons why I was drawn to fashion as a young girl. At the atelier there was always an ambitious project to take part in to meet production needs. Yet because of the business model that takes mindfulness and a positive work environment into consideration, everyone is so willing to participate. In this way each task has the chance of becoming a positive experience, and I believe this is why those who work at the atelier are willing to put passion into their work and reach to set new goals and heights in the fashion industry.

Throughout my internship I was inspired by the variety of projects and how there is always a new field to be immersed in and learn from. I felt a sense of reverence for the existing collections, as each piece had been contrived through beautiful ethical fabrics and designs that were intelligently rendered. The whole of the atelier captures classicism whilst embracing contemporary design, utilising revolutionary production methods.

Atelier Tammam is more than a fashion studio. It is an environment where like minded individuals who have a passion for environmentalism and human rights can come together. It is a refuge outside of the fast fashion industry that offers both a sense of solace and revolutionary ambitions where fashion is redefined. It reclaims its role as an art form that touches the lives of all and therefore responsibly takes into consideration the welfare of those involved in its fabrication, from those employed in its production to the resources used to produce it.

At the atelier I experienced a shared sense of sisterhood and team work. Every woman working at the atelier supported one another and was devoted to an external philanthropic cause. This sense of collaboration went beyond the atelier to a rendered sense of connection to the women working across the globe through fair-trade initiatives on shared projects such as One Dress. One Dress is a principle example of how the atelier strives to initiate global activism. It allowed me to tell a word of my own story while striving to share the project so women around the world can feel equally empowered.

It is hard to describe my experience at the atelier in words. It has shown me the power we have to pave in the fashion industry. Demonstrating through interdisciplinary collaborations we can all aspire to make a difference through ethical fashion. I am now confident that through strategies of cohesive co-creation and the business models presented at Atelier Tammam, stitch by stitch we can create the world that we aspire to live in. The future is in our hands.

 

Thank you so much Isabella, we’ll miss you at the Atelier and wish you so much luck with your future career.

 

Ms Tammam

2019 in the Atelier

Well the last of 2018 whizzed by in a whirlwind, and as we’re speeding towards February it seems a perfect time for an update…

Last week I was invited on to the Jo Good show on BBC Radio London.img_3221

What a treat to talk to the lovely Jo about ethical fashion and the One Dress project.

Just before the holidays we launched One Dress gift certificates – these make a delightful Valentines or birthday gift for a special woman, who might prefer to choose her own word, and can be bought via the website.

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Since we returned from our tour of Australia in the Summer the dress has kept up it’s wondrous wandering. Appearing at the Bloomsbury Festival in London, the FiLiA conference in Manchester, A fantastic women’s art showcase at Atelie397 in Sao Paulo, Brazil and has been added to by our very own apprentice Nivea, who now lives in Rio. It also made a guest appearance at the site of the WSPU headquarters in Holborn (now Bill’s!) for international day of the girl and to celebrate the birthday of legendary suffragette, Emily Wilding Davison, along with Kate Willoughby and PAWA.

 

The dress is currently on display in the window of Atelier Tammam in Bloomsbury – let us know with a tag on instagram or twitter (@HouseOfTammam) if you happen to pass by, perhaps you can spot your word through the glass! We’ll be setting off on our travels again soon, sign up to the mailing list to be the first to hear all our news and where you can see the dress next.

 

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It’s coming up to being about half way embroidered and I’m aiming for it to be completed by October, to be showcased as a finished piece at the fabulous feminist FiLiA Conference in Bradford – tickets are available now.

The register is available to view on line – all the wonderful words that have been lovingly embroidered on so far can be seen, along with the name of the person each is dedicated to and the amazingly skilled woman (from the UK, India, Kenya or Brazil) who stitched it on.

Yours in awe of the, often unrecognised, talents of women

Ms Tammam

For International Women’s day 2018

We’ve just returned from an incredible trip to Kenya, working with the wonderful women of SOKO to embroider more words on the phenomenal One Dress.

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One Dress in Kenya with Rosie, Clorinne, Lina, Priscilla and Tabitha

This month is International Women’s Day, Fair Trade Fortnight and Mother’s Day (if you’re still looking for that perfect, unique gift; dedicate a word on One Dress).

HeForShe Arts Week is asking for gender equality through the arts, FiLiA launches it’s new project FiLiArt100 asking female artists to submit their work on the theme of suffrage, emancipation and women’s rights and various events celebrating, discussing and empowering women are happening all around us.

 

At Atelier Tammam we have worked with so many incredible women throughout the years – here’s to them and their magnificent craftsmanship skills. Happy International Women’s day to everyone!

Yours in solidarity and sisterhood

Ms Tammam

Flying South for the Winter

With our ten year anniversary now behind us and exciting couture-art projects afoot, the Atelier Tammam Boutique will close it’s doors until the spring on 30th November.

It’s time to fly south to warmer climes for a while, bespoke appointments will be limited until April and the cold winter months will be a time for the Tammam team to focus on creativity and new ventures, the Boutique will host 2 unique pop-ups while we are away. Hire services will still be available.

As a renowned and unique couturier we are often approached to dress celebrities.

Photography (c) Gabriela Dias / Fabiola Prado, Getty Images, Alexandria Hall

We’re always happy to loan our garments for high profile events (or hire samples out for private events) and we love to see them on wonderful successful, talented women, but as a rule we don’t “gift” or give freebies to anyone – very succinctly put by our wonderful Kim…

“We don’t gift, our gowns are worth thousands of pounds and take considerable time and skill to make, we are a small indie label so we just can’t afford to. We chose to invest in our supply chains, producers and quality, instead of marketing through gifting to women who can easily afford to buy our gowns anyway.”

We have, from the start, put people over profits, the Tammam label has always been independent and focussed on ensuring everyone in the process of creating our gowns is treated fairly – therefore we expect to be paid fairly for what we do too. This also means our prices are fair and reflective of the work involved in creation – our marketing budgets aren’t high and our margins are low – so the price our customers pay for a bespoke gown, styling service or ready to wear garment is realistic – you really do get what you pay for, including knowing the people who made it are happy!

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We do appreciate not all of our fans have haute couture budgets which is why we opened the Boutique to platform other amazing sustainable designers and offer eco ready to wear fashion to everyone. For bargain hunters and ethical fashion collectors – this November, to help us clear the showroom and make space for our winter guests, we are having a clear out sale event. All day on November 30th the Boutique will be open and everything must go. We’ll also have a first dibs event on the evening of the 29th – save the date and sign up to the Tammam Mailing list to be sure to be the first to hear when tickets are on sale.

We’re also hosting a life drawing, party outfit and gifts shopping event on Thursday 9th – very few tickets are left (access code TammamGuest), with delicious FAIR cocktails for all.

Yours in Fair Trade

Ms Tammam

 

FiLiArt

For the last few years I’ve been part of an incredible women’s rights charity, FiLiA (formerly Feminism in London). I am now their art curator and have been working away at putting on our biggest art show yet, next weekend 14th & 15th October, as part of the annual FiLiA conference.

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My recent explorations into textiles art, including One Dress are largely thanks to my involvement with FiLiArt.

This years show will be massive, with over 130 women artists showcasing work, an exhibition with paintings, photography, textiles mixed media and installations, curated rooms and performances.

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Just a few of the pieces available to view at FiLiArt 2017

 

The main exhibition will be open to the pubic both days of the event, with additional works available to view for conference ticket holders. Buy tickets here.

I hope to see you there!

Yours in sisterhood

Ms T

Tammam Turns Ten

On 11th September 2007 the Tammam label launched – a catwalk show and crazy party (we were young back then!) with biodynamic champagne and organic chocolate, and a performance from the most brilliant Mr Solo, enthralled our guests.

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The last ten years have been a fabulous rollercoaster ride, trying to convince the fashion industry to be more ethical, sustainable, cruelty free and ecological.

“Saving the world  in style”

was our motto from the start, and that’s what we’ve spent the last decade doing. Just look at where the fashion industry is now, compared to ten years ago. Massive corporations have sustainability strategies, top designers are using eco materials and thousands of people have started asking “who made my clothes?”.

 

Monday 11th we’ll be celebrating at the Tammam atelier and showroom in Bloomsbury.

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Don’t forget  – If there has to be a victim in fashion, let it be you….

 

Yours in a decade of decadence, glamour and conscious creativity

Ms T

Best of British – Indies in LA

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We’re back from our fabulous jaunt to LA and thrown straight into Fashion Revolution Week. Join us and the wonderful British indie designers from Moda360 at our Conscious Pop Up Shop at Atelier Tammam all week, as we ask “Who Made My Clothes?”

Yours in the Revolution!

Ms Tammam

Fairly Fashionable

Darlings! It’s all very well my waxing lyrical about wearing fair… But how does one do it and still look stylish, glamorous and fabulous (and not break the bank…)?

This fashion season I’m going to show you how. I shall be capturing a self portrait of myself every day for the whole of fashion month and posting pictures, links and stories about the garments I wear.

All pictures are beautifully snapped on THE ultimate eco accessory… A Fairphone 2.

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Fashion season has kicked off in New York… To celebrate our transatlantic friends and inaugurate my month of wearing it well I’ve dug out an old favourite, the Tammam couture houndstooth coat, a favourite outer layer to some of our favourite clients.

 

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This sample (size 8-10) is available to hire from the Atelier, so you can wear it even if you don’t have an haute couture budget. The coat was crafted in the atelier using hand woven peace silk houndstooth cloth and British lace. The interlinings, attached in the traditional method are vegan alternatives. I love wearing this coat in different ways, today I’ve hidden the lace and taken out the front panel to be a vision in black and white. Don’t you think it looks fabulous with my best Beyond Skin brogues and hand painted (by artist, Mikey Georgeson) scarf from the Moth in the Flame collection?! Underneath I have some simple organic fair trade cotton sateen trousers and my absolute essential Nancy Dee top, made from reclaimed British fabrics, made in England. Plus, if you must know, I’ve got on Pants to Poverty undies. Well we have to be authentic, don’t we. No you don’t get to see them… well maybe if you ask nicely.

Oh and the amazing hair chop is by Lamphane at Michael Van Clarke. Hands off, he’s mine…well if you must you can make an appointment, but don’t hog him.

I am extrememly in love with the Fairphone… A company with ethics at it’s heart (don’t we know some in the fashion world like that?) With their own Fairtrade gold supply chain in Peru, for circuit board elements in the phone.

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I love the transparent case, to match the transparent supply chain – but still in black sweety, becuase black goes with everything. Stylish, ethical and functional – my three favourite things!

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I’ll be writing weekly updates of my fashion month outfits. For the twitteratipinterested and Instagrammers there will be daily pictures @HouseOfTammam.

 

Yours in Fair Trade
Ms Tammam

How to buy better

The fast fashion high street can F off.

Here is my guide to getting all the clothes you need, with what ever budget you have and not screwing over the planet and people (all be it ones you don’t have to see or think about) in the process.

Save up and buy something you really really want and love, and only if you actually need it

This is the most important thing to remember when buying clothes, if you don’t love it, need it and want it, why buy it?

Buying expensive things not only makes you feel great, it also makes you value it so much more, you’re more likely to mend it if it breaks, wash it properly, and be proud when you have it on. My customers buy made to measure couture from us, but there are lots of other fabulous ethical ready to wear options if you’re not quite at bespoke in the fashion stakes.

Holly Golightly only needed one iconic LBD, so do you.

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Accessorise

The key to buying fewer things is making them go further. Take a leaf out of Coco Chanel’s book and accessorise everything. It’s amazing how many looks you can get out of one dress by putting it with different pieces.

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Get a stylist (or at least find an honest friend)

I know not everyone can have a team of people to dress them each morning, but advice from a professional who understands your shape, style and personality can be priceless. Even getting a friend with a good eye in to tell you what suits you and what doesn’t can mean the end of pointless purchases, and more considered style choices.

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Sample sales (ideally ethical ones)

Okay we all love a good bargain, but there’s a plethora of amazing designers out there and there are always samples and surplus stock they want to move on to help fund the next collection. Help them and yourself by finding a fab secret sample sale and grabbing a bargain.

Charity shop (if you have the time) and get creative

Actually, it’s pretty hard to find something that fits and you love in a charity shop, but if you’re creative or can sew and have a bit of imagination (and time) then do everyone a favour and get down to Oxfam.

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Apparently the average clothes spend in the UK is approximately £1200 per year. So you’ve likely bought between 40 and 100 items of apparel. How many of them have you worn once, or not at all, and thought “oh well it was only a fiver” and thrown it out or given it to a charity shop?

Here is my quick no-nonsense calculation of average spend / value / outcome;

High street shopper spends £25 per week, on an average two or three fast fashion garments each shop = £1300 and 130 garments per year. All garments defunct, broken, boring, unworn after 5ish wears. After five years £6500 and 650(!!!!!!) garments in the bin.

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Clever shopper saves up and buys three to seven pieces per year they love, look after and wear for years, accessorise to create differing looks and occasionally allow themselves a few less loved, but considered, bargains for when they want to dress down. A really nice, ethical designer dress costs about £150 – £500 (lets average that at £270 – so £270 x 5 = 1350 per year).

After five years £6750 and 25 garments mostly still in their wardrobe, still worn, loved and wearable for the future.

£ spend is about the same – value depends on if you value quality over quantity. Who looks best? Who is happier? Well, with the many studies that have shown consumerism is making us depressed, I’m pretty sure its not the person who has sent 650 garments to landfill, has a wardrobe full of crap that makes them look too fat / thin / lumpy / strange and feels like they have no money.

Want a new shopping mantra?

Quality not quantity, love – want – need, buy better buy less. And repeat….

Now if you’re a fast fashion junkie looking to kick the habit, you don’t have to go cold turkey… Here’s my suggestion. When you are out shopping and have a hand full of stuff you want to buy, before you go to the tills take another look – PUT BACK the one item you like the least and make a note of how much it would have cost (even better put the money into a piggy bank or savings account). After a year have a look at how much you have saved and go buy something really special to wear with that money. One piece you’ll keep in your wardrobe for years. If that makes you feel good, keep going, put back two items… and so on, until you are a conscious shopper extraordinaire!

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And if you really can’t resist a shopping haul (or if you’re looking for that one special piece at a super special price, or you’re starting to do your Christmas shopping) get your ethical fashion fix 12th- 16th November at Atelier Tammam’s Hand Picked Sample Sale. I’m offering exclusive styling and personal shopping sessions throughout the sale to help shoppers work out what suits their body shape and aid in the search and acquisition of key pieces. Of course everything in the sale is ethical, and hand picked from a range of exceptional ethical designers, by moi.

Book tickets to the first dibs event or a styling session here.

Yours in anticipation of a wonderful ethical, considered, slow shopping spree

Ms Tammam

This Weblog was originally posted on Huffington Post UK

The (Sustainable) Future of London Fashion Week

You can read my little web log on the Huffington Post about my thoughts on the future of LFW.

 

However much more fun than that, we’re throwing a party! And you’re invited…

 

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See you at Fash week Dahlings!

 

Yours – back to the future (of fashion)

 

Ms Tammam