A web log about putting decadence in a small sustainable package.

Tag: craftsmanship

2019 in the Atelier

Well the last of 2018 whizzed by in a whirlwind, and as we’re speeding towards February it seems a perfect time for an update…

Last week I was invited on to the Jo Good show on BBC Radio London.img_3221

What a treat to talk to the lovely Jo about ethical fashion and the One Dress project.

Just before the holidays we launched One Dress gift certificates – these make a delightful Valentines or birthday gift for a special woman, who might prefer to choose her own word, and can be bought via the website.

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Since we returned from our tour of Australia in the Summer the dress has kept up it’s wondrous wandering. Appearing at the Bloomsbury Festival in London, the FiLiA conference in Manchester, A fantastic women’s art showcase at Atelie397 in Sao Paulo, Brazil and has been added to by our very own apprentice Nivea, who now lives in Rio. It also made a guest appearance at the site of the WSPU headquarters in Holborn (now Bill’s!) for international day of the girl and to celebrate the birthday of legendary suffragette, Emily Wilding Davison, along with Kate Willoughby and PAWA.


The dress is currently on display in the window of Atelier Tammam in Bloomsbury – let us know with a tag on instagram or twitter (@HouseOfTammam) if you happen to pass by, perhaps you can spot your word through the glass! We’ll be setting off on our travels again soon, sign up to the mailing list to be the first to hear all our news and where you can see the dress next.



It’s coming up to being about half way embroidered and I’m aiming for it to be completed by October, to be showcased as a finished piece at the fabulous feminist FiLiA Conference in Bradford – tickets are available now.

The register is available to view on line – all the wonderful words that have been lovingly embroidered on so far can be seen, along with the name of the person each is dedicated to and the amazingly skilled woman (from the UK, India, Kenya or Brazil) who stitched it on.

Yours in awe of the, often unrecognised, talents of women

Ms Tammam

For International Women’s day 2018

We’ve just returned from an incredible trip to Kenya, working with the wonderful women of SOKO to embroider more words on the phenomenal One Dress.

Violet Voices in Vintage and Reclaimed Threads on One Dress
One Dress in Kenya with Rosie, Clorinne, Lina, Priscilla and Tabitha

This month is International Women’s Day, Fair Trade Fortnight and Mother’s Day (if you’re still looking for that perfect, unique gift; dedicate a word on One Dress).

HeForShe Arts Week is asking for gender equality through the arts, FiLiA launches it’s new project FiLiArt100 asking female artists to submit their work on the theme of suffrage, emancipation and women’s rights and various events celebrating, discussing and empowering women are happening all around us.


At Atelier Tammam we have worked with so many incredible women throughout the years – here’s to them and their magnificent craftsmanship skills. Happy International Women’s day to everyone!

Yours in solidarity and sisterhood

Ms Tammam

Fairly Fashionable

Darlings! It’s all very well my waxing lyrical about wearing fair… But how does one do it and still look stylish, glamorous and fabulous (and not break the bank…)?

This fashion season I’m going to show you how. I shall be capturing a self portrait of myself every day for the whole of fashion month and posting pictures, links and stories about the garments I wear.

All pictures are beautifully snapped on THE ultimate eco accessory… A Fairphone 2.

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Fashion season has kicked off in New York… To celebrate our transatlantic friends and inaugurate my month of wearing it well I’ve dug out an old favourite, the Tammam couture houndstooth coat, a favourite outer layer to some of our favourite clients.



This sample (size 8-10) is available to hire from the Atelier, so you can wear it even if you don’t have an haute couture budget. The coat was crafted in the atelier using hand woven peace silk houndstooth cloth and British lace. The interlinings, attached in the traditional method are vegan alternatives. I love wearing this coat in different ways, today I’ve hidden the lace and taken out the front panel to be a vision in black and white. Don’t you think it looks fabulous with my best Beyond Skin brogues and hand painted (by artist, Mikey Georgeson) scarf from the Moth in the Flame collection?! Underneath I have some simple organic fair trade cotton sateen trousers and my absolute essential Nancy Dee top, made from reclaimed British fabrics, made in England. Plus, if you must know, I’ve got on Pants to Poverty undies. Well we have to be authentic, don’t we. No you don’t get to see them… well maybe if you ask nicely.

Oh and the amazing hair chop is by Lamphane at Michael Van Clarke. Hands off, he’s mine…well if you must you can make an appointment, but don’t hog him.

I am extrememly in love with the Fairphone… A company with ethics at it’s heart (don’t we know some in the fashion world like that?) With their own Fairtrade gold supply chain in Peru, for circuit board elements in the phone.

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I love the transparent case, to match the transparent supply chain – but still in black sweety, becuase black goes with everything. Stylish, ethical and functional – my three favourite things!

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I’ll be writing weekly updates of my fashion month outfits. For the twitteratipinterested and Instagrammers there will be daily pictures @HouseOfTammam.


Yours in Fair Trade
Ms Tammam

Haute couture – can it save the world?

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My mantra has always been “Saving the world – in style” and you don’t get more stylish than Haute couture.

Paris has just hosted another Couture Fashion Week where the cream of fashion is showcased for the unutterably rich and insanely fashionable to lust over.

Couture is about craftsmanship. The word “couture” is the french for “sewing”, “Seam” or “dressmaking” (so cakes that are called “couture” are linguistically incorrect – unless they are stitched) and “haute” means “high” – in Paris couture is the highest of the high, in fact The “Chambre Syndicale de la Haute Couture” is a very small strict club for fashion designers that it is almost impossible to become a member of.

The reason is simple, true couture has to adhere to the highest standards of craftsmanship, production methods and materials. A genuine couture garment is in itself a work of art. Almost impossible to replicate precisely due to the amount of hand work that has gone into making it and often taking weeks or even months to be made. An ideal option for a wedding dress, if you are looking for something really special.

Unfortunately there is a dark side of couture, which many followers seem to turn a blind eye to. It is well known that many of the couture houses are great friends with fur (companies). I once told a complaining fur business owner “how do you think the fox felt” at a very luxury event and got shot down immediately (thankfully not in the same way as the fox….), obviously there is a LOT of money to be made from animal skins, and although there are waves of fur being en vogue OR totally unacceptable, there are always going to be people who want it – despite the supermodels’ best efforts….

Here is the mini “Karlito” by Fendi in mink, silver fox and goat fur. Its a totally pointless, unattractive, strange little bag charm, which not only doesn’t have any real use, it is also ensuring the murder of innocent animals.

Quite strange, but then couture often is, even when its divinely beautiful and incredibly crafted.

A Jean Paul Gaultier creation
Of course at Atelier Tammam you can rest assured that we won’t be using any dead animals, in fact we are an entirely vegan company with the exception of our peace silks, which come from empty cocoons, ensuring the moth is allowed to fly away (rather than getting boiled alive like in conventional silk production) and occasionally some vintage silks, if we are given them. We have never used any furs or leathers in our collections and have spent years developing alternatives to traditional animal fibre materials for our creations. We work to haute couture standards, using traditional craftsmanship, many skilled hands (always fair trade, often in India or Nepal to support communities there as well as in our London atelier) and the most luxurious of materials  – all sustainably sourced.
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Proof that cruelty free couture can be glorious too.
Here follows a roundup of my favourite pieces from the July 2014 couture shows (images from…
Elie Saab – no one does bling quite like it.
Dior – I don’t think there is anything on earth as wonderful as a beautifully tailored coat, buy a long one to cover up the high street tat you are wearing underneath, obvs
Chanel – An obvious “Frozen” influence this season, all primary school children are now saving their pocket money for one of  Karl’s “Elsa” capes…
Schiaparelli – one of my favourite ever designers – reincarnated. Unfortunately most of the collection was made of fur, but I do love a good bird print on an emaciated model with a tuft of tulle on her bonce.
Vionnet – original queen of the bias cut, the reinvented label goes hippy on us this season with this ying yang inspired gown.
Gaultier – angelic punk
Valentino – Shiny!
Versace – Bit of leg, lot of sparkle, fancy pleating of liquid like cloth…
Fancy investing in some couture? If you want to save the world at the same time, why not demand your couturier considers their supply chain, manages waste and opts out of using fur, or chose a couture label, like Tammam, who does that already.

Yours in haute couture
Mme Tammam

London Fashion Week 2014

Here’s our wonderful WEG (work experience girl) Maddie to recount her first experience of London Fashion Week.

And part 3 of my India blog, all about glorious Goa, on Ethical Hedonist is available here.

Yours in a post fashion week coma

Ms Tammam



The 14th of February was an important date in the Tammam team calendar this year, as well as  being Valentine’s Day (and wedding day of lovely civil partnership Tammam Brides, Hannah and Karen) it also marked the beginning of London Fashion Week 2014.

Given that Fashion Week only comes around twice a year the Tammam label took full advantage of the opportunity to share our newest couture designs from the latest collection.

Friday evening was opening night for Fashion Week and our head designer Lucy and the studio’s “head of hand work”  Natasha attended the BFCs; A Night of Fashion Film. They both looked incredible wearing Tammam couture.

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I was particularly excited that Lucy had the pleasure of meeting Caryn Franklin and took the opportunity to talk to her about the importance of traditional methods of craftsmanship in fashion.

The same night, Hello fashion editor, Sophia Beddow, attended the Lancome BAFTA pre party wearing an Atelier Tammam bias cut peace silk gown with hand embroidery detail.

Saturday was a very busy day for us as British actress Eleanor Tomlinson and blogger Fani Mari joined us in the studio for fittings and photographs. Modelling various Tammam gowns from the Atelier’s new collection, both looked
beautiful in front of the camera. Eleanor has been dressed by Tammam before, wearing our luxury eco-couture designs to various red carpet events.

Eleanor and Fani accompanied the Tammam team to Somerset House, where photographers and press met them with an enthusiastic welcome. Heading on to the Fashion party bus and later the Estethcia reception. Eleanor wore a black organic fair trade cotton dress with gold French lace detailing, paired with an open fronted peace silk hound’s-tooth and British lace coat.

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Fani also looked fantastic, in an ivory British lace skirt,  ruched top and black trim coat set off with a delicate gold belt all made by the House of Tammam. Accessorised with a Natasha Andreicheva for Atelier Tammam hand made mini satchel bag.


The great weekend of fashion continued in style, as BAFTA nominee Nat Luurtsema attended the awards (nominated for her short film Island Queen) on Sunday night looking incredible in a Tammam white peace silk crepe gown with hand made and British lace details.

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Finally to bring Fashion Week to a close on Monday night, Ecoluxe London hosted a sustainable fashion show. Atelier Tammam dressed top journalist Alison Jane Reid of Ethical Hedonist in a long peace silk organza gown with hand crafted waspie belt.

Now that the Fashion Week rush has subsided, we are all extremely excited to get back into the studio to continue working on creating exquisite bespoke couture evening and bridal wear.

I’m also working on planning a fabulous sale event; The final pieces of past Tammam ready to wear collections are going on sale with breathtaking reductions of up to 80% at our last ever pop up ethical designer fashion sample sale this weekend (27th February – 4th March). Tammam will be joined at the Atelier by a variety of London’s top sustainable fashion labels also offering fantastic discount and exclusive pieces. More details are available here and on the Time Out website.

We are also hosting a private event on Thursday evening from 6-9pm, so you can shop, drink and socialise with a VIP crowd – let us know if you’d like to come on the 27th –

I hope to see you there!