A web log about putting decadence in a small sustainable package.

Tag: dress

Tammam Turns Ten

On 11th September 2007 the Tammam label launched – a catwalk show and crazy party (we were young back then!) with biodynamic champagne and organic chocolate, and a performance from the most brilliant Mr Solo, enthralled our guests.

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The last ten years have been a fabulous rollercoaster ride, trying to convince the fashion industry to be more ethical, sustainable, cruelty free and ecological.

“Saving the world  in style”

was our motto from the start, and that’s what we’ve spent the last decade doing. Just look at where the fashion industry is now, compared to ten years ago. Massive corporations have sustainability strategies, top designers are using eco materials and thousands of people have started asking “who made my clothes?”.


Monday 11th we’ll be celebrating at the Tammam atelier and showroom in Bloomsbury.

10 year anni invite

Don’t forget  – If there has to be a victim in fashion, let it be you….


Yours in a decade of decadence, glamour and conscious creativity

Ms T

Atelier Tammam Saves the (Wedding) Day

Recently a distraught bride came to see us in the Atelier with two wedding gowns, both had been ruined by an amateur seamstress and a dodgy dry cleaner, in a failed attempt to perfect them for her big day. Luckily our team were able to correct the worst of these problems in just a few days, in time for the bride to catch her train to Paris for her beautiful wedding.

The gowns were samples purchased in near perfect condition. The bride was advised to have them dry cleaned, unaware that doing so can sometimes change the quality of the fabric.

During the process of shortening the first gown, from Tea length to knee length, the dress was unevenly cut, leaving ragged edges and a very upset bride.

Our cutter expertly re-cut the hem with the skills comparable to any petit mains of a Parisian haute couture atelier.

Even worse than the uneven edges, the two inner linings were accidentally stitched together, lifting the hem line in places and creating visible bunching.

Our seamstress skillfully unpicked the stitches and reassembled the side seems, allowing the hemline to straighten out and the skirt to lay flat over the hips.

Our seamstresses came to the rescue once again for gown two. The dress was carelessly washed and handled before it came to us resulting in tears on the bodice.

We hand appliquéd spare lace flowers, to reinforce and disguise the holes.


The new belt which had been created for the dress puckered and lay unevenly. Our experienced vendeuse instantly recognised the problem and released a few stitches, allowing the belt to lay flat, creating a smoother line.


It’s the small details that can really make a dress work, the flowers on the bodice had been attached sporadically and unevenly, making the dress look messy and inexpensive. A few slight adjustments and a keen eye perfected the bodice and made our bride very happy.

While Atelier Tammam is renowned for it’s bespoke creations, we are always happy to come to the rescue and offer repairs and alterations of the highest standard. The Atelier also has an in-house vintage specialist – Splendid Stitches. Let no gown go un-loved or unworn again!




One Dress

Where did the summer go?  The Atelier has been in a flurry of excitement for the past few weeks, working on a new project that will be launched at the FiLiArt show (which I’ve been joyfully co-curating) in December, .


One Dress is a textiles art piece, symbolic of women’s voices – A single dress to be embroidered fully both in the UK and at fair trade units in India and Africa with words of equality and solidarity, chosen by people from around the world.


The initial project is now 50% funded thanks to Arts Council UK. Be one of the very first to choose a word or sentence for the dress and support some positivity!

Read more in my latest weblog for Huffington Post.

But that’s not all! In order to counter Black Friday madness we’re holding a little, calm and conscious, soirée to open our festive pop-up shop of indie brands and eco designers. Get tickets here (includes mulled wine). The pop-up will be open until the 12th December, and new stock will be added throughout the sale. We’re promising perfect presents and glamorous party gowns from the best sustainable designers around.xmas.png


Yours in One Dress

Ms Tammam


Haute couture – can it save the world?

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My mantra has always been “Saving the world – in style” and you don’t get more stylish than Haute couture.

Paris has just hosted another Couture Fashion Week where the cream of fashion is showcased for the unutterably rich and insanely fashionable to lust over.

Couture is about craftsmanship. The word “couture” is the french for “sewing”, “Seam” or “dressmaking” (so cakes that are called “couture” are linguistically incorrect – unless they are stitched) and “haute” means “high” – in Paris couture is the highest of the high, in fact The “Chambre Syndicale de la Haute Couture” is a very small strict club for fashion designers that it is almost impossible to become a member of.

The reason is simple, true couture has to adhere to the highest standards of craftsmanship, production methods and materials. A genuine couture garment is in itself a work of art. Almost impossible to replicate precisely due to the amount of hand work that has gone into making it and often taking weeks or even months to be made. An ideal option for a wedding dress, if you are looking for something really special.

Unfortunately there is a dark side of couture, which many followers seem to turn a blind eye to. It is well known that many of the couture houses are great friends with fur (companies). I once told a complaining fur business owner “how do you think the fox felt” at a very luxury event and got shot down immediately (thankfully not in the same way as the fox….), obviously there is a LOT of money to be made from animal skins, and although there are waves of fur being en vogue OR totally unacceptable, there are always going to be people who want it – despite the supermodels’ best efforts….

Here is the mini “Karlito” by Fendi in mink, silver fox and goat fur. Its a totally pointless, unattractive, strange little bag charm, which not only doesn’t have any real use, it is also ensuring the murder of innocent animals.

Quite strange, but then couture often is, even when its divinely beautiful and incredibly crafted.

A Jean Paul Gaultier creation
Of course at Atelier Tammam you can rest assured that we won’t be using any dead animals, in fact we are an entirely vegan company with the exception of our peace silks, which come from empty cocoons, ensuring the moth is allowed to fly away (rather than getting boiled alive like in conventional silk production) and occasionally some vintage silks, if we are given them. We have never used any furs or leathers in our collections and have spent years developing alternatives to traditional animal fibre materials for our creations. We work to haute couture standards, using traditional craftsmanship, many skilled hands (always fair trade, often in India or Nepal to support communities there as well as in our London atelier) and the most luxurious of materials  – all sustainably sourced.
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Proof that cruelty free couture can be glorious too.
Here follows a roundup of my favourite pieces from the July 2014 couture shows (images from…
Elie Saab – no one does bling quite like it.
Dior – I don’t think there is anything on earth as wonderful as a beautifully tailored coat, buy a long one to cover up the high street tat you are wearing underneath, obvs
Chanel – An obvious “Frozen” influence this season, all primary school children are now saving their pocket money for one of  Karl’s “Elsa” capes…
Schiaparelli – one of my favourite ever designers – reincarnated. Unfortunately most of the collection was made of fur, but I do love a good bird print on an emaciated model with a tuft of tulle on her bonce.
Vionnet – original queen of the bias cut, the reinvented label goes hippy on us this season with this ying yang inspired gown.
Gaultier – angelic punk
Valentino – Shiny!
Versace – Bit of leg, lot of sparkle, fancy pleating of liquid like cloth…
Fancy investing in some couture? If you want to save the world at the same time, why not demand your couturier considers their supply chain, manages waste and opts out of using fur, or chose a couture label, like Tammam, who does that already.

Yours in haute couture
Mme Tammam