ateliertammam

A web log about putting decadence in a small sustainable package. www.tammam.co.uk

Tag: fashion

2020 a view from inside the Atelier

It’s been a busy year for Atelier Tammam, from couture bridal gowns to trips to India to antique dress restorations we’ve been using our unique sustainable studio to make (and reinvent) the best fashion possible, collaborating with incredible talent in India and the UK. We have always offered internships for young talent at the Tammam Atelier, a fantastic opportunity to support and nurture the next generation of creatives in a real life work environment.

Isabella turned up for an interview for a work placement at Atelier Tammam in October last year. Her beautiful portfolio of hand crafted textiles wowed me and her dedication to sustainability and the environment meant she was obviously a perfect fit for our team.

I asked Isabella to write a blog post about her time at Tammam, her words have made me so happy, as she so beautifully describes the environment I have strived to create at our unique fashion studio. I’m really sad she only has a month left with us and so grateful for all the hard work she has put in (and equally grateful that her visa was extended so she could stay on longer than we initially planned!).

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During my time at Atelier Tammam I have experienced a truly meaningful opportunity to work at an environmentally conscious couture atelier. Throughout my time at the atelier I have discovered the beauty and grace within the fashion industry.

This experience sincerely reinforced my belief that the fashion industry can change the world. Ethical fashion offers a resolution for the current affairs in environmentalism, stimulates the growth of a circular economy, and advocates for essential human rights. By transforming the conscious perception of how clothes are worn and seen and by embracing environmentally sound practices, it will naturally lead us towards a stronger and more globally cohesive future. At Atelier Tammam I have experienced first hand that there is a way to participate in the fashion industry by utilising morally and environmentally considerate principles whilst creating beautiful garments.

From the start of my internship, I have had an incredible, enriching experience. Each day presented chance to learn something new, and to first hand experience the diligent work necessary to create ethical couture. Atelier Tammam is a true advocate of clothing made through considered care. As I patiently learned each stitch, I found a loving sense of care for each garment. When an item is created through bespoke work, every pristine detail becomes relevant for the seamstress and the customer. I learned that even the smallest ornamental stitch would be considered, demonstrating the evident value the atelier places on the customer. This process gives one time to appreciate the true essence of each garment, and how its story will evolve as it passes through the hands of the customer.

I was truly in awe of the teaching methods found within the atelier. Everyone in the atelier was taught with patience. Each person working there regardless of their background, ethnicity or level of experience was given a chance to cultivate their own unique skill set. This demonstrated the devotion to diversity and it gave me the courage to learn new skills and aspire to a couture level. From the first week I learned the proper stitches for button loops, the tracing of bespoke patterns, to understanding how the cursive words on one dress are to be gracefully embroidered with a split stitch. In this supportive atmosphere I felt accepted with a sense of support and encouragement to further cultivate my skills.

By witnessing this hopeful model of slow fashion, I have been reminded of my love for the craft, as it brought to surface the reasons why I was drawn to fashion as a young girl. At the atelier there was always an ambitious project to take part in to meet production needs. Yet because of the business model that takes mindfulness and a positive work environment into consideration, everyone is so willing to participate. In this way each task has the chance of becoming a positive experience, and I believe this is why those who work at the atelier are willing to put passion into their work and reach to set new goals and heights in the fashion industry.

Throughout my internship I was inspired by the variety of projects and how there is always a new field to be immersed in and learn from. I felt a sense of reverence for the existing collections, as each piece had been contrived through beautiful ethical fabrics and designs that were intelligently rendered. The whole of the atelier captures classicism whilst embracing contemporary design, utilising revolutionary production methods.

Atelier Tammam is more than a fashion studio. It is an environment where like minded individuals who have a passion for environmentalism and human rights can come together. It is a refuge outside of the fast fashion industry that offers both a sense of solace and revolutionary ambitions where fashion is redefined. It reclaims its role as an art form that touches the lives of all and therefore responsibly takes into consideration the welfare of those involved in its fabrication, from those employed in its production to the resources used to produce it.

At the atelier I experienced a shared sense of sisterhood and team work. Every woman working at the atelier supported one another and was devoted to an external philanthropic cause. This sense of collaboration went beyond the atelier to a rendered sense of connection to the women working across the globe through fair-trade initiatives on shared projects such as One Dress. One Dress is a principle example of how the atelier strives to initiate global activism. It allowed me to tell a word of my own story while striving to share the project so women around the world can feel equally empowered.

It is hard to describe my experience at the atelier in words. It has shown me the power we have to pave in the fashion industry. Demonstrating through interdisciplinary collaborations we can all aspire to make a difference through ethical fashion. I am now confident that through strategies of cohesive co-creation and the business models presented at Atelier Tammam, stitch by stitch we can create the world that we aspire to live in. The future is in our hands.

 

Thank you so much Isabella, we’ll miss you at the Atelier and wish you so much luck with your future career.

 

Ms Tammam

2019 in the Atelier

Well the last of 2018 whizzed by in a whirlwind, and as we’re speeding towards February it seems a perfect time for an update…

Last week I was invited on to the Jo Good show on BBC Radio London.img_3221

What a treat to talk to the lovely Jo about ethical fashion and the One Dress project.

Just before the holidays we launched One Dress gift certificates – these make a delightful Valentines or birthday gift for a special woman, who might prefer to choose her own word, and can be bought via the website.

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Since we returned from our tour of Australia in the Summer the dress has kept up it’s wondrous wandering. Appearing at the Bloomsbury Festival in London, the FiLiA conference in Manchester, A fantastic women’s art showcase at Atelie397 in Sao Paulo, Brazil and has been added to by our very own apprentice Nivea, who now lives in Rio. It also made a guest appearance at the site of the WSPU headquarters in Holborn (now Bill’s!) for international day of the girl and to celebrate the birthday of legendary suffragette, Emily Wilding Davison, along with Kate Willoughby and PAWA.

 

The dress is currently on display in the window of Atelier Tammam in Bloomsbury – let us know with a tag on instagram or twitter (@HouseOfTammam) if you happen to pass by, perhaps you can spot your word through the glass! We’ll be setting off on our travels again soon, sign up to the mailing list to be the first to hear all our news and where you can see the dress next.

 

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It’s coming up to being about half way embroidered and I’m aiming for it to be completed by October, to be showcased as a finished piece at the fabulous feminist FiLiA Conference in Bradford – tickets are available now.

The register is available to view on line – all the wonderful words that have been lovingly embroidered on so far can be seen, along with the name of the person each is dedicated to and the amazingly skilled woman (from the UK, India, Kenya or Brazil) who stitched it on.

Yours in awe of the, often unrecognised, talents of women

Ms Tammam

For International Women’s day 2018

We’ve just returned from an incredible trip to Kenya, working with the wonderful women of SOKO to embroider more words on the phenomenal One Dress.

Violet Voices in Vintage and Reclaimed Threads on One Dress
One Dress in Kenya with Rosie, Clorinne, Lina, Priscilla and Tabitha

This month is International Women’s Day, Fair Trade Fortnight and Mother’s Day (if you’re still looking for that perfect, unique gift; dedicate a word on One Dress).

HeForShe Arts Week is asking for gender equality through the arts, FiLiA launches it’s new project FiLiArt100 asking female artists to submit their work on the theme of suffrage, emancipation and women’s rights and various events celebrating, discussing and empowering women are happening all around us.

 

At Atelier Tammam we have worked with so many incredible women throughout the years – here’s to them and their magnificent craftsmanship skills. Happy International Women’s day to everyone!

Yours in solidarity and sisterhood

Ms Tammam

Flying South for the Winter

With our ten year anniversary now behind us and exciting couture-art projects afoot, the Atelier Tammam Boutique will close it’s doors until the spring on 30th November.

It’s time to fly south to warmer climes for a while, bespoke appointments will be limited until April and the cold winter months will be a time for the Tammam team to focus on creativity and new ventures, the Boutique will host 2 unique pop-ups while we are away. Hire services will still be available.

As a renowned and unique couturier we are often approached to dress celebrities.

Photography (c) Gabriela Dias / Fabiola Prado, Getty Images, Alexandria Hall

We’re always happy to loan our garments for high profile events (or hire samples out for private events) and we love to see them on wonderful successful, talented women, but as a rule we don’t “gift” or give freebies to anyone – very succinctly put by our wonderful Kim…

“We don’t gift, our gowns are worth thousands of pounds and take considerable time and skill to make, we are a small indie label so we just can’t afford to. We chose to invest in our supply chains, producers and quality, instead of marketing through gifting to women who can easily afford to buy our gowns anyway.”

We have, from the start, put people over profits, the Tammam label has always been independent and focussed on ensuring everyone in the process of creating our gowns is treated fairly – therefore we expect to be paid fairly for what we do too. This also means our prices are fair and reflective of the work involved in creation – our marketing budgets aren’t high and our margins are low – so the price our customers pay for a bespoke gown, styling service or ready to wear garment is realistic – you really do get what you pay for, including knowing the people who made it are happy!

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We do appreciate not all of our fans have haute couture budgets which is why we opened the Boutique to platform other amazing sustainable designers and offer eco ready to wear fashion to everyone. For bargain hunters and ethical fashion collectors – this November, to help us clear the showroom and make space for our winter guests, we are having a clear out sale event. All day on November 30th the Boutique will be open and everything must go. We’ll also have a first dibs event on the evening of the 29th – save the date and sign up to the Tammam Mailing list to be sure to be the first to hear when tickets are on sale.

We’re also hosting a life drawing, party outfit and gifts shopping event on Thursday 9th – very few tickets are left (access code TammamGuest), with delicious FAIR cocktails for all.

Yours in Fair Trade

Ms Tammam

 

FiLiArt

For the last few years I’ve been part of an incredible women’s rights charity, FiLiA (formerly Feminism in London). I am now their art curator and have been working away at putting on our biggest art show yet, next weekend 14th & 15th October, as part of the annual FiLiA conference.

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My recent explorations into textiles art, including One Dress are largely thanks to my involvement with FiLiArt.

This years show will be massive, with over 130 women artists showcasing work, an exhibition with paintings, photography, textiles mixed media and installations, curated rooms and performances.

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Just a few of the pieces available to view at FiLiArt 2017

 

The main exhibition will be open to the pubic both days of the event, with additional works available to view for conference ticket holders. Buy tickets here.

I hope to see you there!

Yours in sisterhood

Ms T

Tammam Turns Ten

On 11th September 2007 the Tammam label launched – a catwalk show and crazy party (we were young back then!) with biodynamic champagne and organic chocolate, and a performance from the most brilliant Mr Solo, enthralled our guests.

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The last ten years have been a fabulous rollercoaster ride, trying to convince the fashion industry to be more ethical, sustainable, cruelty free and ecological.

“Saving the world  in style”

was our motto from the start, and that’s what we’ve spent the last decade doing. Just look at where the fashion industry is now, compared to ten years ago. Massive corporations have sustainability strategies, top designers are using eco materials and thousands of people have started asking “who made my clothes?”.

 

Monday 11th we’ll be celebrating at the Tammam atelier and showroom in Bloomsbury.

10 year anni invite

Don’t forget  – If there has to be a victim in fashion, let it be you….

 

Yours in a decade of decadence, glamour and conscious creativity

Ms T

Atelier Tammam Saves the (Wedding) Day

Recently a distraught bride came to see us in the Atelier with two wedding gowns, both had been ruined by an amateur seamstress and a dodgy dry cleaner, in a failed attempt to perfect them for her big day. Luckily our team were able to correct the worst of these problems in just a few days, in time for the bride to catch her train to Paris for her beautiful wedding.

The gowns were samples purchased in near perfect condition. The bride was advised to have them dry cleaned, unaware that doing so can sometimes change the quality of the fabric.

During the process of shortening the first gown, from Tea length to knee length, the dress was unevenly cut, leaving ragged edges and a very upset bride.

Our cutter expertly re-cut the hem with the skills comparable to any petit mains of a Parisian haute couture atelier.

Even worse than the uneven edges, the two inner linings were accidentally stitched together, lifting the hem line in places and creating visible bunching.

Our seamstress skillfully unpicked the stitches and reassembled the side seems, allowing the hemline to straighten out and the skirt to lay flat over the hips.

Our seamstresses came to the rescue once again for gown two. The dress was carelessly washed and handled before it came to us resulting in tears on the bodice.

We hand appliquéd spare lace flowers, to reinforce and disguise the holes.

 

The new belt which had been created for the dress puckered and lay unevenly. Our experienced vendeuse instantly recognised the problem and released a few stitches, allowing the belt to lay flat, creating a smoother line.

 

It’s the small details that can really make a dress work, the flowers on the bodice had been attached sporadically and unevenly, making the dress look messy and inexpensive. A few slight adjustments and a keen eye perfected the bodice and made our bride very happy.

While Atelier Tammam is renowned for it’s bespoke creations, we are always happy to come to the rescue and offer repairs and alterations of the highest standard. The Atelier also has an in-house vintage specialist – Splendid Stitches. Let no gown go un-loved or unworn again!

Love,

Nyleeta

 

Team Tammam Spring 2017

Well it’s been a while since my last Web Log. It has been an exhilarating time at the Atelier and the One Dress project has been all consuming, with a fabulous trip to India, two successful Crowdfunder campaigns and work in progress showcases here and abroad, since my last post.

I’m very excited to introduce the wonderful Nyleeta, who will be taking over the Web Log while she is on placement with us over the summer months.

Yours in Sustainability

Ms Tammam

 

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The latest batch of Tammam interns met for the first time at an iconic London retail location to get to know each other and gain some insight into the world of high end fashion before the hard work of the next few weeks begins.

Every season the atelier offers placements to both technical studio and administrative students, to offer them invaluable work experience within the fashion industry.

 

Meet the team.

Appa, the ambitious Norwegian studying pattern design in Denmark.

She has great attention for detail and loves an organised work space, she is used to using advanced technology to design and create patterns but here at atelier Tammam she is gaining knowledge of how to create traditional manual patterns for haute couture.

Here she is analysing the structure of a ball gown.

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I am Nyleeta, described by my colleagues as “the diligent Brit” studying Fashion Management and marketing in London. I have been tasked over the next few months to write this blog for Tammam, as well as work on some of our upcoming events.

On our expedition, I fell in love with this beautiful gown and wanted to purchase it but the price tag said no.

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Katherine, the adventurous country girl from Oregon, soon to be studying at the Fashion institute of technology in New York, is a meticulous seamstress eager to learn the tricks of the trade from Ms Tammam.

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Tina, the unassuming Italian/ Lebanese fashionista, is studying fashion management and marketing in London.

She has an abstract way of viewing the world and aims to bring innovative ways to market the boutique during her placement.

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We gave ourselves the nickname, The Tammam Secret Agents because we spent the whole day looking at other designers gowns inside and out, as well as how they display them, and got many ideas to implement during our placements.

We all seemed to agree that the quality of the designer clothing we saw was not fair value for money and in comparison to the quality of the handmade gowns offered by atelier Tammam, there was no match.

I’m really excited for what the next few weeks have in store and I look forward to writing the next post.

love,

Nyleeta

 

One Dress

Where did the summer go?  The Atelier has been in a flurry of excitement for the past few weeks, working on a new project that will be launched at the FiLiArt show (which I’ve been joyfully co-curating) in December, .

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One Dress is a textiles art piece, symbolic of women’s voices – A single dress to be embroidered fully both in the UK and at fair trade units in India and Africa with words of equality and solidarity, chosen by people from around the world.

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The initial project is now 50% funded thanks to Arts Council UK. Be one of the very first to choose a word or sentence for the dress and support some positivity!

Read more in my latest weblog for Huffington Post.

But that’s not all! In order to counter Black Friday madness we’re holding a little, calm and conscious, soirée to open our festive pop-up shop of indie brands and eco designers. Get tickets here (includes mulled wine). The pop-up will be open until the 12th December, and new stock will be added throughout the sale. We’re promising perfect presents and glamorous party gowns from the best sustainable designers around.xmas.png

 

Yours in One Dress

Ms Tammam

 

Best of British – Indies in LA

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We’re back from our fabulous jaunt to LA and thrown straight into Fashion Revolution Week. Join us and the wonderful British indie designers from Moda360 at our Conscious Pop Up Shop at Atelier Tammam all week, as we ask “Who Made My Clothes?”

Yours in the Revolution!

Ms Tammam